Effects of Institutional Change towards Modernization on Consumer's Responses to Sex-Appeal Advertising

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 13 Aug 2010

Conference

Title2010 AMA Summer Marketing Educators' Conference
PlaceUnited States
CityBoston
Period13 - 16 August 2010

Citation Format(s)

Effects of Institutional Change towards Modernization on Consumer's Responses to Sex-Appeal Advertising. / LUK, Chung Leung; Chow, C. W. C.; Wan, W. W. N.
2010. Paper presented at 2010 AMA Summer Marketing Educators' Conference, Boston, United States.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review