Effect of personalization on the perceived usefulness of online customer services: A dual-core theory

Ting-Peng Liang, Hsin-Yi Chen, Efraim Turban

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

38 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance