Ecotourism and Hospitality in Bangladesh : The Application of PESTEL Analysis and Determining the Internal Factors

The growth of tourism depends on the extent to which tourist appreciate offered hospitality by the host country. More generally, it is accepted that tourists are more willing to spend their moments in regions with good hospitality. This paper investigated the relevance of this hypothetical intuition using the case of Bangladesh. This is the fundamental logic behind undertaking this investigation. The hospitality industry is a noteworthy service industry in the world economy; it incorporates services like food service, hotels and tourism. We proposed that, among individuals, the willingness to consider tourism is constrained by positive changes in hospitality. Firstly, this paper probed the association between emotions regarding hospitality among tourists and tourism in Bangladesh. Secondly, it investigated the extent to which changes in hospitality impact the willingness of considering tourism in Bangladesh. Thirdly, this paper examined the extent to which tourists in Bangladesh are responsive to external and internal factors of tourism and hospitality. A survey was organized to collect data on target tourists visiting the tourist’s places such as hill tracts, sea beaches/islands, and residing three/five star hotels in Bangladesh. We measured some qualitative factors of emotions regrinding hospitality and willingness to consider tourism. We determined the internal factors and focus on “PESTEL Theory of Marketing” to analyse and monitored the macro-environmental (external marketing environment) factors that have an impact on tourism. Finally, we proposed a tourism and hospitality model based on our outcome. Our findings identified the current conditions and perceptions regarding tourism and hospitality in Bangladesh. The tourism industry is completely dependent on the hospitality industry. Visitors coming to visit Bangladesh wish to have peace, good environment, best quality products and services. We believe that our study will help the policy makers to form relevant policies to promote tourism and hospitality industry in Bangladesh. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021.