Eco-friendly versus polyester Gucci handbags : the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication2022 AMA SUMMER ACADEMIC CONFERENCE
Subtitle of host publicationLight in the Darkness: Marketing’s Role in Driving Positive Change
EditorsAndrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
PublisherAmerican Marketing Association
Pages371-374
ISBN (print)978-0-87757-014-1
Publication statusPublished - Aug 2022

Publication series

NameAMA Proceedings
Volume33

Conference

Title2022 AMA (American Marketing Association) Summer Academic Conference
LocationVirtual (9 August) & Sheraton Grand Chicago (12-14 August)
PlaceUnited States
CityChicago
Period9 - 14 August 2022

Abstract

Drawing on construal-level theory (CLT) and temporal distance, in this study we examine how message orientations of green claims using temporal construal affects consumers’ evaluation of self-enhancement brands’ products.

Research Area(s)

  • luxury, green claims, self-enhancement brands

Citation Format(s)

Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. / Talukdar, Nabanita; Yu, Shubin; Nervino, Esterina.
2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. ed. / Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. American Marketing Association, 2022. p. 371-374 (AMA Proceedings; Vol. 33).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review