Eco-friendly versus polyester Gucci handbags : the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Title of host publication | 2022 AMA SUMMER ACADEMIC CONFERENCE |
Subtitle of host publication | Light in the Darkness: Marketing’s Role in Driving Positive Change |
Editors | Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino |
Publisher | American Marketing Association |
Pages | 371-374 |
ISBN (print) | 978-0-87757-014-1 |
Publication status | Published - Aug 2022 |
Publication series
Name | AMA Proceedings |
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Volume | 33 |
Conference
Title | 2022 AMA (American Marketing Association) Summer Academic Conference |
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Location | Virtual (9 August) & Sheraton Grand Chicago (12-14 August) |
Place | United States |
City | Chicago |
Period | 9 - 14 August 2022 |
Link(s)
Document Link | |
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Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(9e2e5bda-2c2f-4639-a49c-f9f5e634ba13).html |
Abstract
Drawing on construal-level theory (CLT) and temporal distance, in this study we examine how message orientations of green claims using temporal construal affects consumers’ evaluation of self-enhancement brands’ products.
Research Area(s)
- luxury, green claims, self-enhancement brands
Citation Format(s)
Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. / Talukdar, Nabanita; Yu, Shubin; Nervino, Esterina.
2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. ed. / Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. American Marketing Association, 2022. p. 371-374 (AMA Proceedings; Vol. 33).
2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. ed. / Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. American Marketing Association, 2022. p. 371-374 (AMA Proceedings; Vol. 33).
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review