Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands

Nabanita Talukdar; Shubin Yu; Esterina Nervino

Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands

Nabanita Talukdar^*, Shubin Yu, Esterina Nervino

^*Corresponding author for this work

Department of Marketing

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Drawing on construal-level theory (CLT) and temporal distance, in this study we examine how message orientations of green claims using temporal construal affects consumers’ evaluation of self-enhancement brands’ products.

Original language	English
Title of host publication	2022 AMA SUMMER ACADEMIC CONFERENCE
Subtitle of host publication	Light in the Darkness: Marketing’s Role in Driving Positive Change
Editors	Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
Publisher	American Marketing Association
Pages	371-374
Number of pages	4
ISBN (Print)	978-0-87757-014-1
Publication status	Published - Aug 2022
Event	2022 AMA (American Marketing Association) Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change - Virtual (9 August) & Sheraton Grand Chicago (12-14 August), Chicago, United States Duration: 9 Aug 2022 → 14 Aug 2022 https://www.ama.org/events/academic/2022-ama-summer-academic-conference/

Publication series

Name	AMA Proceedings
Volume	33

Conference

Conference	2022 AMA (American Marketing Association) Summer Academic Conference
Abbreviated title	2022 AMA Summer Academic Conference
Place	United States
City	Chicago
Period	9/08/22 → 14/08/22
Internet address	https://www.ama.org/events/academic/2022-ama-summer-academic-conference/

Research Keywords

luxury
green claims
self-enhancement brands

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https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf

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Talukdar, N., Yu, S., & Nervino, E. (2022). Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. In A. G. Flynn, R. P. Mehta, & C. Satornino (Eds.), 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change (pp. 371-374). (AMA Proceedings; Vol. 33). American Marketing Association. https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf

Talukdar, Nabanita ; Yu, Shubin ; Nervino, Esterina. / Eco-friendly versus polyester Gucci handbags : the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. editor / Andrea Godfrey Flynn ; Ravi Prakash Mehta ; Cinthia Satornino. American Marketing Association, 2022. pp. 371-374 (AMA Proceedings).

@inproceedings{9e2e5bda2c2f4639a49cf9f5e634ba13,

title = "Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands",

abstract = "Drawing on construal-level theory (CLT) and temporal distance, in this study we examine how message orientations of green claims using temporal construal affects consumers{\textquoteright} evaluation of self-enhancement brands{\textquoteright} products.",

keywords = "luxury, green claims, self-enhancement brands",

author = "Nabanita Talukdar and Shubin Yu and Esterina Nervino",

year = "2022",

month = aug,

language = "English",

isbn = "978-0-87757-014-1",

series = "AMA Proceedings",

publisher = "American Marketing Association",

pages = "371--374",

editor = "Flynn, {Andrea Godfrey} and Mehta, {Ravi Prakash} and Cinthia Satornino",

booktitle = "2022 AMA SUMMER ACADEMIC CONFERENCE",

note = "2022 AMA (American Marketing Association) Summer Academic Conference : Light in the Darkness: Marketing{\textquoteright}s Role in Driving Positive Change, 2022 AMA Summer Academic Conference ; Conference date: 09-08-2022 Through 14-08-2022",

url = "https://www.ama.org/events/academic/2022-ama-summer-academic-conference/",

}

Talukdar, N, Yu, S & Nervino, E 2022, Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. in AG Flynn, RP Mehta & C Satornino (eds), 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. AMA Proceedings, vol. 33, American Marketing Association, pp. 371-374, 2022 AMA (American Marketing Association) Summer Academic Conference, Chicago, Illinois, United States, 9/08/22. <https://www.ama.org/wp-content/uploads/2022/09/Summer-AMA-cover-and-front-matter-corrected-merged-1.pdf>

Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. / Talukdar, Nabanita; Yu, Shubin; Nervino, Esterina.
2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. ed. / Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. American Marketing Association, 2022. p. 371-374 (AMA Proceedings; Vol. 33).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Eco-friendly versus polyester Gucci handbags

T2 - 2022 AMA (American Marketing Association) Summer Academic Conference

AU - Talukdar, Nabanita

AU - Yu, Shubin

AU - Nervino, Esterina

PY - 2022/8

Y1 - 2022/8

N2 - Drawing on construal-level theory (CLT) and temporal distance, in this study we examine how message orientations of green claims using temporal construal affects consumers’ evaluation of self-enhancement brands’ products.

AB - Drawing on construal-level theory (CLT) and temporal distance, in this study we examine how message orientations of green claims using temporal construal affects consumers’ evaluation of self-enhancement brands’ products.

KW - luxury

KW - green claims

KW - self-enhancement brands

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 978-0-87757-014-1

T3 - AMA Proceedings

SP - 371

EP - 374

BT - 2022 AMA SUMMER ACADEMIC CONFERENCE

A2 - Flynn, Andrea Godfrey

A2 - Mehta, Ravi Prakash

A2 - Satornino, Cinthia

PB - American Marketing Association

Y2 - 9 August 2022 through 14 August 2022

ER -

Talukdar N, Yu S, Nervino E. Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. In Flynn AG, Mehta RP, Satornino C, editors, 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. American Marketing Association. 2022. p. 371-374. (AMA Proceedings).

Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands

Abstract

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