E-commerce Advertising in Social Networking Sites and Implications for Social Commerce

JennyXinyan ZHANG, Rachael K.F. Ip

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2015
Event19th Pacific Asia Conference on Information System - Singapore, Singapore
Duration: 5 Jul 20159 Jul 2015

Conference

Conference19th Pacific Asia Conference on Information System
Country/TerritorySingapore
CitySingapore
Period5/07/159/07/15

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