Dr. Jekyll vis-á-vis Mr. Hyde : Personality variation between virtual and real worlds

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

15 Scopus Citations
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Author(s)

  • Juliana Sutanto
  • Chee Wei Phang
  • Chuan Hoo Tan
  • Xianghua Lu

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)19-26
Journal / PublicationInformation and Management
Volume48
Issue number1
Publication statusPublished - Jan 2011

Abstract

Organizations use virtual-worlds to enhance group discussion; it allows an individual to decouple his or her rendered from actual behavior; resulting in others perceiving him or her to have two or more personalities. Building on self-regulation theory, we examined how satisfaction in the virtual-world was affected by these personality differences. A field study was conducted to attempt to understand this; it involved 297 students engaged in a virtual tutorial group using Second Life. We found that small variations in personality between the virtual and real world groups (such as being helpful, sociable, seeking recognition, or submissive) could lead to greater satisfaction of the discussion. © 2010 Elsevier B.V.

Research Area(s)

  • Personality, Personality variations, Self-regulation theory, Technology-mediated group discussion, Virtual-world

Citation Format(s)

Dr. Jekyll vis-á-vis Mr. Hyde : Personality variation between virtual and real worlds. / Sutanto, Juliana; Phang, Chee Wei; Tan, Chuan Hoo; Lu, Xianghua.

In: Information and Management, Vol. 48, No. 1, 01.2011, p. 19-26.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal