Does Warm Glow Promote Physical Activity? Leveraging Corporate Social Responsibility (CSR) Initiatives to Motivate Physical Activity Participation

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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Author(s)

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Detail(s)

Original languageEnglish
Publication statusPublished - Nov 2019

Conference

TitleThe Medicine, Humanity and Media: Health China & Health Communication (MHM2019)
LocationPeking University
PlaceChina
CityBeijing
Period9 - 10 November 2019

Bibliographic Note

Information for this record is supplemented by the author(s) concerned

Citation Format(s)

Does Warm Glow Promote Physical Activity? Leveraging Corporate Social Responsibility (CSR) Initiatives to Motivate Physical Activity Participation. / HUANG, Guan-Xiong.

2019. Paper presented at The Medicine, Humanity and Media: Health China & Health Communication (MHM2019), Beijing, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)