Does social climate matter? on friendship groups in social commerce

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Author(s)

  • Yi Sun
  • Kwok Kee Wei
  • Chaobin Fan
  • Yaobin Lu
  • Sumeet Gupta

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)37-47
Journal / PublicationElectronic Commerce Research and Applications
Volume18
Online published16 Jun 2016
Publication statusPublished - Jul 2016

Abstract

This article contributes to e-commerce research by providing an enriched understanding of how social climate of friendship group affects members' intention to purchase and their actual purchase behavior. Data collected from 215 group members within a WeChat friendship group show that social climate significantly affects group members' social value, hedonic value, self-discovery value, informational value and their member intention to purchase together. This study highlights the importance of the proximal social network in voluntary settings, illustrating that social climate influences friendship group members' purchase behavior through affective channels rather than through cognitive channels.

Research Area(s)

  • Collaborative shopping, Friendship group, Member intention, Purchase behavior, Social climate, Social commerce, WeChat

Citation Format(s)

Does social climate matter? on friendship groups in social commerce. / Sun, Yi; Wei, Kwok Kee; Fan, Chaobin; Lu, Yaobin; Gupta, Sumeet.

In: Electronic Commerce Research and Applications, Vol. 18, 07.2016, p. 37-47.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review