Do we order product review information display? How?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

12 Scopus Citations
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Author(s)

  • Liqiang Huang
  • Chuan-Hoo Tan
  • Weiling Ke
  • Kwok-Kee Wei

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)883-894
Journal / PublicationInformation and Management
Volume51
Issue number7
Online published14 May 2014
Publication statusPublished - Nov 2014

Abstract

This article examines whether (if so, how) ordered (versus random) product review display would be more helpful and easier to comprehend. The results from a set of experiments show that product reviews ordered by their types (i.e., presenting an attribute/experience-based review before another type) are perceived to be more helpful and easier to comprehend. We further observed that displays of attribute-based product reviews followed by experience-based product reviews are perceived to be more helpful for a search product. Likewise, displays of experience-based product reviews followed by attribute-based product reviews are more helpful for an experience product.

Research Area(s)

  • Information display order, Information processing, Product review, Product type, Schema theory

Citation Format(s)

Do we order product review information display? How? / Huang, Liqiang; Tan, Chuan-Hoo; Ke, Weiling; Wei, Kwok-Kee.

In: Information and Management, Vol. 51, No. 7, 11.2014, p. 883-894.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review