Do traditional chinese cultural values nourish a market for pirated CDs?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

28 Scopus Citations
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Author(s)

  • Wendy W. N. Wan
  • Oliver H. M. Yau
  • Alan C. B. Tse
  • Leo Y. M. Sin
  • Kenneth K. Kwong
  • Raymond P. M. Chow

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)185-196
Journal / PublicationJournal of Business Ethics
Volume88
Issue numberSUPPL. 1
Publication statusPublished - Apr 2009

Abstract

On one hand, Chinese consumers are well known for conspicuous consumption and the adoption of luxury products and named brands. On the other hand, they also have a bad reputation for buying counterfeit products. Their simultaneous preferences for two contrasting types of product present a paradox that has not been addressed in the literature. This study attempts to present an explanation of this paradox by examining the effects of traditional Chinese cultural values and consumer values on consumers' deontological judgment of pirated CDs and the amount of social benefits they perceive they gain from them. We interviewed 300 Hong Kong Chinese consumers, and found that face consciousness increased materialism and risk aversion, thereby producing a favorable deontological judgment of pirated CDs. Face consciousness also has a direct effect on the amount of social benefits perceived in pirated CDs. Both favorable deontological judgment and perceived social benefits contributed to a strong intention to buy pirated CDs. The results are discussed in a cultural perspective. © 2008 Springer Science+Business Media B.V.

Research Area(s)

  • Chinese values, Face consciousness, Intention to buy pirated CDs, Materialism, Other orientation, Risk aversion

Citation Format(s)

Do traditional chinese cultural values nourish a market for pirated CDs? / Wan, Wendy W. N.; Luk, Chung-Leung; Yau, Oliver H. M.; Tse, Alan C. B.; Sin, Leo Y. M.; Kwong, Kenneth K.; Chow, Raymond P. M.

In: Journal of Business Ethics, Vol. 88, No. SUPPL. 1, 04.2009, p. 185-196.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review