Do the best new product development practices of US companies matter in Hong Kong?

Muammer Ozer; Ziguang Chen

doi:10.1016/j.indmarman.2005.10.005

Author(s)

Muammer Ozer
Ziguang Chen

Related Research Unit(s)

Department of Management

Detail(s)

Original language	English
Pages (from-to)	279-292
Journal / Publication	Industrial Marketing Management
Volume	35
Issue number	3
Publication status	Published - Apr 2006

Link(s)

DOI	DOI https://doi.org/10.1016/j.indmarman.2005.10.005 Final Published version
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Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-33644830052&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(848e81fb-c8d1-430f-b277-14c07379c559).html

Abstract

Past research offers numerous "best practice" studies in New Product Development (NPD). One important characteristic of the earlier "best practice" studies is that they are primarily based on Western samples. Because management practices, cultures, and norms differ around the world it has been argued that the findings of the earlier studies will likely to be less applicable to firms managing NPD outside the West. This study fills this gap by surveying Hong Kong companies and comparing the NPD activities in Hong Kong with those in the US. The results revealed interesting similarities and differences between US and Hong Kong firms with regard to their NPD activities. © 2006 Elsevier Inc. All rights reserved.