Do Social CEOs Get Higher Approval Ratings from Employees?

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages144-149
Publication statusPublished - Jun 2018

Conference

TitleThe 12th China Summer Workshop on Information Management (CSWIM 2018)
PlaceChina
CityQingdao
Period23 - 24 June 2018

Abstract

Corporate executives from public firms are becoming more active on social media platforms to engage with various stakeholders such as customers, employees and investors. This study investigates whether and how top executives’ active engagement on Twitter affects employees’ perception of top management, which is measured by CEO approval ratings from the company review website Glassdoor. We first hypothesize that CEOs personally adopting social media (i.e., social CEOs) on average receive higher approval ratings than those that do not. To further understand the underlying mechanisms for this relationship, we employ text analytics to investigate whether posting more work-related and less negative contents is associated with higher approval ratings from employees. This research provides important managerial implications for top management in terms of how to effectively utilize social media in developing a personal branding strategy.

Research Area(s)

  • social executives, CEO approval, social media, personal brand building, Twitter, Glassdoor

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

Do Social CEOs Get Higher Approval Ratings from Employees? / Xuan, Mengfan; Chen, Hailiang; Hwang, Byoung-Hyoun.

2018. 144-149 Paper presented at The 12th China Summer Workshop on Information Management (CSWIM 2018), Qingdao, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review