Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

Fingerprint

???publication_fingerprints_help???

Engineering & Materials Science

Arts & Humanities

Research OutputsResearch Output authored by Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation is tagged with the concept