Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Social Sciences

100
Building Social Sciences
100
Trust Social Sciences
22
Customers Social Sciences
22
Associations Social Sciences
22
Buying Behavior Social Sciences
22
Visitor Social Sciences
22
Transference Social Sciences
22
Environment Social Sciences
22
Classification Social Sciences
11
Research Social Sciences
11
Effectiveness Social Sciences
11
Literature Social Sciences
11
Consumers Social Sciences
11
Internet Social Sciences
11
Hong Kong Social Sciences
11
Approach Social Sciences
11
Beliefs Social Sciences
11
Questionnaires Social Sciences
11
Testing Social Sciences
11
Influence Social Sciences
11
Laboratory Experime... Social Sciences
11
Purchase Social Sciences
11
Consumer Attitude Social Sciences
11
Consequences Social Sciences
11
Serials Social Sciences
11
Surveys Social Sciences
11
Books Social Sciences
11
Willingness to Buy Social Sciences
11
University Social Sciences

Keyphrases

100
Trust Building Keyphrases
100
Building Strategies Keyphrases
50
First-time Visitors Keyphrases
50
Actual Buying Behav... Keyphrases
50
Trust Transference Keyphrases
25
Hong Kong Keyphrases
25
World Wide Web Keyphrases
25
Questionnaire Surve... Keyphrases
25
Consumer Attitudes Keyphrases
25
Survey Approach Keyphrases
25
Public Universities Keyphrases
25
Online Store Keyphrases
25
Web Strategy Keyphrases
25
Online Shopping Env... Keyphrases
25
Trusting Beliefs Keyphrases
25
Willingness to Buy Keyphrases
25
Online Bookstore Keyphrases
25
Book Sales Keyphrases
25
Effective Means Keyphrases

INIS

100
environment INIS
50
units INIS
50
hong kong INIS
50
laboratories INIS
50
internet INIS
50
surveys INIS
50
universities INIS
50
attitudes INIS
50
drawing INIS
Research OutputsResearch Output authored by Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies is tagged with the concept