Abstract
In developing countries in which the gap between the rich and the poor is wide, we hypothesized a dissociation between people's implicit and explicit attitudes towards the rich. We tested this hypothesis in China, the world's largest emerging economy. As predicted, Chinese participants exhibited a negative attitude towards the rich in responding to a questionnaire which measured their explicit attitude. In contrast, when an implicit measure was used, they were found to hold a positive attitude towards the rich. In addition, the correlation between the explicit and implicit measures was not significant. © Society for Personality Research (Inc.).
| Original language | English |
|---|---|
| Pages (from-to) | 295-302 |
| Journal | Social Behavior and Personality |
| Volume | 35 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
| Externally published | Yes |
Bibliographical note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].Research Keywords
- Developing countries
- Dissociation
- Explicit attitudes
- Implicit attitudes
- Income
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