Disentangling the Effects of Client-vs. Rival-oriented Strategies on Bidding Performance : Evidence from a Crowdsourcing Platform

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationPACIS 2021 Proceedings
Publication statusPublished - Jul 2021

Conference

TitlePacific Asia Conference on Information Systems (PACIS 2021)
LocationVirtual
PlaceUnited Arab Emirates
CityDubai
Period12 - 14 July 2021

Abstract

Crowdsourcing empowers clients with specific demands for customized services to recruit skilled workers through competitive bidding. Although prior research has investigated bidders’ participating motivations and clients’ selection criteria, knowledge about how bidders could leverage appropriate bidding strategies to boost their performance is limited. Synthesizing extant literature on auction and crowdsourcing, we advance skill, spatial, and proposal differentiations as client-oriented strategies, which when combined with their rival-oriented counterparts, will dictate bidders’ performance on crowdsourcing platforms. To validate our hypotheses, we collected secondary data from a leading crowdsourcing platform in China. Bidder-level analysis revealed that skill differentiation positively affected bidding performance. Conversely, spatial differentiation exerted a negative impact while the effects of proposal differentiation turned out to be mixed. Moreover, bid sequence and category concentration were found to moderate the effect of client-oriented strategies partially. Theoretical and practical implications are further discussed.

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Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Disentangling the Effects of Client-vs. Rival-oriented Strategies on Bidding Performance : Evidence from a Crowdsourcing Platform. / Yang, Chaofan; Xiong, Bingqing; Lim, Eric et al.

PACIS 2021 Proceedings. 2021. 474.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review