Discrete Choice Experiments Using R : A How-To Guide for Social and Managerial Sciences

Research output: Scholarly Books, Monographs, Reports and Case StudiesRGC 11 - Research book or monograph (Author)peer-review

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Original languageEnglish
Place of PublicationSingapore
Number of pages203
ISBN (Electronic)978-981-99-4562-7
ISBN (Print)978-981-99-4564-1, 978-981-99-4561-0
Publication statusPublished - 2023


This book delivers a user guide reference for researchers seeking to build their capabilities in conducting discrete choice experiment (DCE). The book is born out of the observation of the growing popularity – but lack of understanding – of the techniques to investigate preferences. It acknowledges that these broader decision-making processes are often difficult, or sometimes, impossible to study using conventional methods. While DCE is more mature in certain fields, it is relatively new in disciplines within social and managerial sciences. This text addresses these gaps as the first ‘how-to’ handbook that discusses the design and application of DCE methodology using R for social and managerial science research. Whereas existing books on DCE are either research monographs or largely focused on technical aspects, this book offers a step-by-step application of DCE in R, underpinned by a theoretical discussion on the strengths and weaknesses of the DCE approach, with supporting examples of best practices. Relevant to a broad spectrum of emerging and established researchers who are interested in experimental research techniques, particularly those that pertain to the measurements of preferences and decision-making, it is also useful to policymakers, government officials, and NGOs working in social scientific spaces. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

Research Area(s)

  • discrete choice experiment, Choice experiment, Experiment, Stated preference, R programming