TY - JOUR
T1 - Dimensions of business-to-consumer (B2C) systems success in Kuwait
T2 - Testing a modified DeLone and McLean IS success model in an e-commerce context
AU - Rouibah, Kamel
AU - Lowry, Paul Benjamin
AU - Almutairi, Laila
PY - 2015/7
Y1 - 2015/7
N2 - An extensive body of research has tested the DeLone and McLean (2003) information systems success model in many contexts. Surprisingly, few of these studies have applied it to e-commerce. A study by Wang (2008) represents one such initiative, but it is crucial to address several remaining gaps associated with that study. Moreover, no e-commerce success model has considered the Arab world, which exhibits unique cultural factors influencing e-commerce. The authors' study proposes an improved IS success model for e-commerce in the Arab world. This model, based on that of Wang (2008), adds several enhancements to the validity and generalisability of his efforts, uses the latest SEM techniques, including both monetary and nonmonetary value conceptualisations, uses a multidimensional conceptualisation of system quality, and proposes specific factors of e-commerce service quality. The authors tested the proposed research model with a truly randomised sampling approach using 288 experienced business-to-consumer (B2C) consumers in the Arab world. The results largely support our hypothesised model. The most important difference between our results and those of previous studies is our finding that although service quality influences value, it has no bearing on user satisfaction in an Arab context. This study will be useful for practitioners and researchers seeking to improve the understanding of B2C e-commerce success in the Arab world.
AB - An extensive body of research has tested the DeLone and McLean (2003) information systems success model in many contexts. Surprisingly, few of these studies have applied it to e-commerce. A study by Wang (2008) represents one such initiative, but it is crucial to address several remaining gaps associated with that study. Moreover, no e-commerce success model has considered the Arab world, which exhibits unique cultural factors influencing e-commerce. The authors' study proposes an improved IS success model for e-commerce in the Arab world. This model, based on that of Wang (2008), adds several enhancements to the validity and generalisability of his efforts, uses the latest SEM techniques, including both monetary and nonmonetary value conceptualisations, uses a multidimensional conceptualisation of system quality, and proposes specific factors of e-commerce service quality. The authors tested the proposed research model with a truly randomised sampling approach using 288 experienced business-to-consumer (B2C) consumers in the Arab world. The results largely support our hypothesised model. The most important difference between our results and those of previous studies is our finding that although service quality influences value, it has no bearing on user satisfaction in an Arab context. This study will be useful for practitioners and researchers seeking to improve the understanding of B2C e-commerce success in the Arab world.
KW - Arab world
KW - Business-to-consumer (B2C)
KW - E-commerce
KW - Information quality
KW - IS success model
KW - Kuwait
KW - Perceived value
KW - Satisfaction
KW - Service quality
KW - System quality
UR - http://www.scopus.com/inward/record.url?scp=84928808868&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84928808868&origin=recordpage
U2 - 10.4018/JGIM.2015070103
DO - 10.4018/JGIM.2015070103
M3 - RGC 21 - Publication in refereed journal
SN - 1062-7375
VL - 23
SP - 41
EP - 71
JO - Journal of Global Information Management
JF - Journal of Global Information Management
IS - 3
ER -