Abstract
This chapter presents the results of an explorative Dutch eye-tracking study. It uses the data of eye-tracking study carried out among younger and older users in the Netherlands. Socialisation theory states that people are formed by the period in which they grow up. Socio-economic and political circumstances and the technology available during their formative years shape their behaviour. As health information is provided by websites nowadays, it is important that these digital information resources remain available to senior citizens. This will allow them to ensure their access to the information related to the product and services they need, provided by public and private organisations. In eye-tracking study it appeared that older people, compared to younger people, looked longer at the navigation area and at the ANBO home page they directed their focus more often at the wrong area. There are a limited number of eye-tracking studies furnishing insight into the way younger and older generations navigate websites.
| Original language | English |
|---|---|
| Title of host publication | Generational Use of New Media |
| Editors | Leslie Haddon, Enid Mante-Meijer , Enid Mante-Meijer |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | 4 |
| Pages | 71-86 |
| ISBN (Electronic) | 9781315584270 |
| ISBN (Print) | 9781409426578, 9781138245778 |
| Publication status | Published - 28 Sept 2012 |
| Externally published | Yes |
