Digital natives : Discourses of exclusion in an inclusive society

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationGenerational Use of New Media
EditorsLeslie Haddon, Enid Mante-Meijer , Enid Mante-Meijer
Place of PublicationLondon
PublisherRoutledge
Chapter4
Pages71-86
ISBN (Electronic)9781315584270
ISBN (Print)9781409426578, 9781138245778
Publication statusPublished - 28 Sep 2012
Externally publishedYes

Abstract

This chapter presents the results of an explorative Dutch eye-tracking study. It uses the data of eye-tracking study carried out among younger and older users in the Netherlands. Socialisation theory states that people are formed by the period in which they grow up. Socio-economic and political circumstances and the technology available during their formative years shape their behaviour. As health information is provided by websites nowadays, it is important that these digital information resources remain available to senior citizens. This will allow them to ensure their access to the information related to the product and services they need, provided by public and private organisations. In eye-tracking study it appeared that older people, compared to younger people, looked longer at the navigation area and at the ANBO home page they directed their focus more often at the wrong area. There are a limited number of eye-tracking studies furnishing insight into the way younger and older generations navigate websites.

Citation Format(s)

Digital natives : Discourses of exclusion in an inclusive society. / Herold, David.

Generational Use of New Media. ed. / Leslie Haddon, Enid Mante-Meijer; Enid Mante-Meijer. London : Routledge, 2012. p. 71-86.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review