Developing Guanxi Through Social Media: User Archetypes and Influencing Factors

Evelyn Ng; Barney Tan; Robert Davison; Jingzhu Hong; Louie Wong

Developing Guanxi Through Social Media: User Archetypes and Influencing Factors

Evelyn Ng, Barney Tan, Robert Davison, Jingzhu Hong, Louie Wong

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

74 Downloads (CityUHK Scholars)

Abstract

Existing studies have suggested that enterprise social media (ESM) may be especially appropriate in facilitating the initial formation of guanxi, while public social media (PSM) is more suited to driving guanxi development past the initial stage. However, the different patterns of social media use in the context of guanxi development, and the antecedent factors that give rise to those patterns are two salient issues that remain understudied. We conducted a case study with the aim of exploring these issues, which revealed six user archetypes representing the different ways that the use of ESM and PSM can be combined for guanxi development. In addition, we identify a range of antecedent factors that influence how ESM and PSM are used. The user archetypes identified not only constitute a conceptual innovation, but also advance the sophistication of the current perspective of social media use in the context of guanxi development.

Original language	English
Title of host publication	ECIS 2023 Proceedings
Subtitle of host publication	ECIS 2023 Research-in-Progress Papers
Publisher	Association for Information Systems
Publication status	Published - Jun 2023
Event	The 31st European Conference on Information Systems - Kristiansand, Norway Duration: 11 Jun 2023 → 16 Jun 2023 https://ecis2023.no/

Conference

Conference	The 31st European Conference on Information Systems
Abbreviated title	ECIS 2013
Country/Territory	Norway
City	Kristiansand
Period	11/06/23 → 16/06/23
Internet address	https://ecis2023.no/

Bibliographical note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Research Keywords

Case study
Guanxi
Social Media
User Archetypes

Publisher's Copyright Statement

COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © The Author(s).

Access Output

170246972.pdfPost-print, 361 KB

https://aisel.aisnet.org/ecis2023_rip/55/

Other Access Options

Check CityUHK Library

Permanent Link

Right click to copy link

Cite this

@inproceedings{4409b8cd62bc48599e8bf249dc75179b,

title = "Developing Guanxi Through Social Media: User Archetypes and Influencing Factors",

abstract = "Existing studies have suggested that enterprise social media (ESM) may be especially appropriate in facilitating the initial formation of guanxi, while public social media (PSM) is more suited to driving guanxi development past the initial stage. However, the different patterns of social media use in the context of guanxi development, and the antecedent factors that give rise to those patterns are two salient issues that remain understudied. We conducted a case study with the aim of exploring these issues, which revealed six user archetypes representing the different ways that the use of ESM and PSM can be combined for guanxi development. In addition, we identify a range of antecedent factors that influence how ESM and PSM are used. The user archetypes identified not only constitute a conceptual innovation, but also advance the sophistication of the current perspective of social media use in the context of guanxi development.",

keywords = "Case study, Guanxi, Social Media, User Archetypes",

author = "Evelyn Ng and Barney Tan and Robert Davison and Jingzhu Hong and Louie Wong",

note = "Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).; The 31st European Conference on Information Systems , ECIS 2013 ; Conference date: 11-06-2023 Through 16-06-2023",

year = "2023",

month = jun,

language = "English",

booktitle = "ECIS 2023 Proceedings",

publisher = "Association for Information Systems",

address = "United States",

url = "https://ecis2023.no/",

}

Developing Guanxi Through Social Media: User Archetypes and Influencing Factors. / Ng, Evelyn; Tan, Barney; Davison, Robert et al.
ECIS 2023 Proceedings : ECIS 2023 Research-in-Progress Papers. Association for Information Systems, 2023. 55.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Developing Guanxi Through Social Media

T2 - The 31st European Conference on Information Systems

AU - Ng, Evelyn

AU - Tan, Barney

AU - Davison, Robert

AU - Hong, Jingzhu

AU - Wong, Louie

N1 - Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

PY - 2023/6

Y1 - 2023/6

N2 - Existing studies have suggested that enterprise social media (ESM) may be especially appropriate in facilitating the initial formation of guanxi, while public social media (PSM) is more suited to driving guanxi development past the initial stage. However, the different patterns of social media use in the context of guanxi development, and the antecedent factors that give rise to those patterns are two salient issues that remain understudied. We conducted a case study with the aim of exploring these issues, which revealed six user archetypes representing the different ways that the use of ESM and PSM can be combined for guanxi development. In addition, we identify a range of antecedent factors that influence how ESM and PSM are used. The user archetypes identified not only constitute a conceptual innovation, but also advance the sophistication of the current perspective of social media use in the context of guanxi development.

AB - Existing studies have suggested that enterprise social media (ESM) may be especially appropriate in facilitating the initial formation of guanxi, while public social media (PSM) is more suited to driving guanxi development past the initial stage. However, the different patterns of social media use in the context of guanxi development, and the antecedent factors that give rise to those patterns are two salient issues that remain understudied. We conducted a case study with the aim of exploring these issues, which revealed six user archetypes representing the different ways that the use of ESM and PSM can be combined for guanxi development. In addition, we identify a range of antecedent factors that influence how ESM and PSM are used. The user archetypes identified not only constitute a conceptual innovation, but also advance the sophistication of the current perspective of social media use in the context of guanxi development.

KW - Case study

KW - Guanxi

KW - Social Media

KW - User Archetypes

M3 - RGC 32 - Refereed conference paper (with host publication)

BT - ECIS 2023 Proceedings

PB - Association for Information Systems

Y2 - 11 June 2023 through 16 June 2023

ER -

Developing Guanxi Through Social Media: User Archetypes and Influencing Factors

Abstract

Conference

Bibliographical note

Research Keywords

Publisher's Copyright Statement

Access Output

Other Access Options

Permanent Link

Fingerprint

Cite this