Developing Guanxi Through Social Media : User Archetypes and Influencing Factors

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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Author(s)

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Detail(s)

Original languageEnglish
Title of host publicationECIS 2023 Proceedings
Subtitle of host publicationECIS 2023 Research-in-Progress Papers
PublisherAssociation for Information Systems
Publication statusPublished - Jun 2023

Conference

TitleThe 31st European Conference on Information Systems
PlaceNorway
CityKristiansand
Period11 - 16 June 2023

Abstract

Existing studies have suggested that enterprise social media (ESM) may be especially appropriate in facilitating the initial formation of guanxi, while public social media (PSM) is more suited to driving guanxi development past the initial stage. However, the different patterns of social media use in the context of guanxi development, and the antecedent factors that give rise to those patterns are two salient issues that remain understudied. We conducted a case study with the aim of exploring these issues, which revealed six user archetypes representing the different ways that the use of ESM and PSM can be combined for guanxi development. In addition, we identify a range of antecedent factors that influence how ESM and PSM are used. The user archetypes identified not only constitute a conceptual innovation, but also advance the sophistication of the current perspective of social media use in the context of guanxi development.

Research Area(s)

  • Case study, Guanxi, Social Media, User Archetypes

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

Developing Guanxi Through Social Media: User Archetypes and Influencing Factors. / Ng, Evelyn; Tan, Barney; Davison, Robert et al.
ECIS 2023 Proceedings : ECIS 2023 Research-in-Progress Papers. Association for Information Systems, 2023. 55.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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