Determinants of non-profit commercialism. Resource deficits, institutional pressures or organizational contingencies?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)1456-1478
Journal / PublicationPublic Management Review
Issue number10
Online published3 Jun 2020
Publication statusPublished - 2021
Externally publishedYes


Resource competition is assumed to encourage commercial behaviour by publically funded non-profit organizations (NPOs). However, this widespread assumption falls short as empirical findings remain equivocal. In this study, we theorize that non-profit commercialism can indeed emerge from resource deficits but also from institutional pressures and organizational contingencies. Using logistic regression analyses on two-wave survey data of Flemish NPOs, we explain the presence, intensity and nature of non-profit commercialism. While resource dependency indeed explains the presence and extent of non-profit commercialism, we find that institutional pressures and organizational contingencies also have a role to play.

Research Area(s)

  • Commercialism, non-profit management, non-profit organization

Citation Format(s)