Determinants Affecting Purchase Willingness of Contractors towards Construction and Demolition Waste Recycling Products : An Empirical Study in Shenzhen, China

Waste recycling is a critical method to effectively address environmental issues raised by construction and demolition waste (C&DW). As highlighted in previous studies, the contractor is considered the primary purchaser for recycled C&DW products. However, there is a limited understanding of the factors affecting the contractor’s purchase willingness towards C&DW recycling products. This study investigated these key drivers using the Exploratory Sequential Mixed Approach. Firstly, a hypothetical model was developed based on the theory of planned behavior (TPB). Secondly, a questionnaire survey was then employed in data collection. Thirdly, structural equation modeling (SEM) was adopted for data analysis. It is revealed that multiple factors directly affect the contractor’s purchase willingness towards C&DW recycling products. These factors include government measures, the contractor’s attitude, perceived behavioral control, perceived consumer effectiveness, and subjective norms. Besides, recycling product information indirectly affects the contractor’s purchase willingness. Based on the findings, the study provides strategies for the government, contractors, recycling enterprises, and public buyers to increase C&DW recycling products’ purchase willingness. Findings derived from the empirical study can be used as a theoretical reference for government departments to develop related promotion policies. Moreover, the suggestions provided are helpful to guide recycling enterprises to promote their products.