Demystifying Metaverse as a New Paradigm of Enterprise Digitization

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

31 Scopus Citations
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Detail(s)

Original languageEnglish
Title of host publicationBig Data – BigData 2021
Subtitle of host publication10th International Conference, Held as Part of the Services Conference Federation, SCF 2021, Virtual Event, December 10–14, 2021, Proceedings
EditorsJinpeng Wei, Liang-Jie Zhang
Place of PublicationCham
PublisherSpringer 
Pages109-119
ISBN (electronic)978-3-030-96282-1
ISBN (print)9783030962814
Publication statusPublished - 2022

Publication series

NameLecture Notes in Computer Science
Volume12988
ISSN (Print)0302-9743
ISSN (electronic)1611-3349

Conference

Title10th International Conference on Big Data (BigData 2021) held as Part of the Services Conference Federation (SCF 2021)
LocationVirtual
Period10 - 14 December 2021

Abstract

As Facebook takes on metaverse as its new business infrastructure and company image, this new development blows a swirling wind through the IT industry. However, metaverse as a new enterprise paradigm is still quite unfamiliar to many technical people, letting along most business managers. In this paper, we give an overview of metaverse as a potential business platform and propose a framework for enterprise digitization. In particular, we clarify several critical concepts such as blockchainization, gamification, tokenization, and virtualization in relation to four Ps of marketing mix: People, Place, Product, and Process; although as many as ten Ps have been proposed, four of them are sufficient for our purposes.

Research Area(s)

  • 4Ps, Enterprise digitization, Marketing mix, Metaverse

Citation Format(s)

Demystifying Metaverse as a New Paradigm of Enterprise Digitization. / Bian, Yiyang; Leng, Jiewu; Zhao, J. Leon.
Big Data – BigData 2021: 10th International Conference, Held as Part of the Services Conference Federation, SCF 2021, Virtual Event, December 10–14, 2021, Proceedings. ed. / Jinpeng Wei; Liang-Jie Zhang. Cham: Springer , 2022. p. 109-119 (Lecture Notes in Computer Science; Vol. 12988).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review