Dealing with institutional distances in international marketing channels : Governance strategies that engender legitimacy and efficiency

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Business & Economics

100
Governance Business & Economics
100
Legitimacy Business & Economics
50
Acceptance Business & Economics
25
Customization Business & Economics
25
Managers Business & Economics
Research OutputsResearch Output authored by Dealing with institutional distances in international marketing channels is tagged with the concept