Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures

Cultural Adaptation in U.S. and Mexican Beer Ads : The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - Aug 2016

Title	2016 Annual Conference of the Association of Education in Journalism and Mass Communication
Location	Minneapolis
Place	United States
City
Period	4 - 7 August 2016

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Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(ce41b621-db93-4b5c-a659-d2710216ca94).html

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[ RIS ] [ BibTeX ]

Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures. / Nieves-Pizarro, Yadira; Mundel, Juan; Deng, Tao et al.
2016. Paper presented at 2016 Annual Conference of the Association of Education in Journalism and Mass Communication, Minnesota, United States.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Nieves-Pizarro, Y, Mundel, J, Deng, T, HUANG, G, Kanver, D, Johnson, E, Nelson, M, Timmons, R & Alhabash, S 2016, 'Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures', Paper presented at 2016 Annual Conference of the Association of Education in Journalism and Mass Communication, United States, 4/08/16 - 7/08/16.

Nieves-Pizarro, Y., Mundel, J., Deng, T., HUANG, G., Kanver, D., Johnson, E., Nelson, M., Timmons, R., & Alhabash, S. (2016). Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures. Paper presented at 2016 Annual Conference of the Association of Education in Journalism and Mass Communication, Minnesota, United States.

Nieves-Pizarro Y, Mundel J, Deng T, HUANG G, Kanver D, Johnson E et al.. Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures. 2016. Paper presented at 2016 Annual Conference of the Association of Education in Journalism and Mass Communication, Minnesota, United States.

Nieves-Pizarro, Yadira ; Mundel, Juan ; Deng, Tao et al. / Cultural Adaptation in U.S. and Mexican Beer Ads : The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures. Paper presented at 2016 Annual Conference of the Association of Education in Journalism and Mass Communication, Minnesota, United States.