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Cross-cultural differences in the development of trust in relational service exchange : An empirical analysis in the banking context in China and Germany

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Overview

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Author(s)

J. H. Schumann
F. von Wangenheim
Zhilin Yang

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - 15 Feb 2008

Conference

Title	AMA Winter Marketing Educator's Conference 2008
Place	United States
City	Austin, TA
Period	15 - 18 February 2008

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(2195f1d0-f3bd-4196-8421-43b8782954db).html

Citation Format(s)

[ RIS ] [ BibTeX ]

Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany. / Schumann, J. H.; von Wangenheim, F.; Yang, Zhilin.
2008. Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Schumann, JH, von Wangenheim, F & Yang, Z 2008, 'Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany', Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States, 15/02/08 - 18/02/08.

Schumann, J. H., von Wangenheim, F., & Yang, Z. (2008). Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany. Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States.

Schumann JH, von Wangenheim F, Yang Z. Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany. 2008. Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States.

Schumann, J. H. ; von Wangenheim, F. ; Yang, Zhilin. / Cross-cultural differences in the development of trust in relational service exchange : An empirical analysis in the banking context in China and Germany. Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States.