Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany

J. H. Schumann; F. von Wangenheim; Zhilin Yang

Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany

J. H. Schumann
, F. von Wangenheim
, Zhilin Yang

Department of Marketing

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 15 Feb 2008
Event	AMA Winter Marketing Educator's Conference 2008 - Austin, TA, United States Duration: 15 Feb 2008 → 18 Feb 2008

Conference

Conference	AMA Winter Marketing Educator's Conference 2008
Place	United States
City	Austin, TA
Period	15/02/08 → 18/02/08

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@conference{2195f1d0f3bd4196842143b8782954db,

title = "Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany",

author = "Schumann, \{J. H.\} and \{von Wangenheim\}, F. and Zhilin Yang",

year = "2008",

month = feb,

day = "15",

language = "English",

note = "AMA Winter Marketing Educator's Conference 2008 ; Conference date: 15-02-2008 Through 18-02-2008",

}

Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany. / Schumann, J. H.; von Wangenheim, F.; Yang, Zhilin.
2008. Paper presented at AMA Winter Marketing Educator's Conference 2008, Austin, TA, United States.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review