Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers

Guoqing GUO, Sau Lan CHEUNG, Wing-Fai Leung

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

Original language	English
Pages (from-to)	43 - 60
Journal	International Journal of Integrated Marketing Communications
Volume	4
Issue number	1
Publication status	Published - Mar 2012

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title = "Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers",

author = "Guoqing GUO and CHEUNG, {Sau Lan} and Wing-Fai Leung",

year = "2012",

month = mar,

language = "English",

volume = "4",

pages = "43 -- 60",

journal = "International Journal of Integrated Marketing Communications",

issn = "1943-3735",

publisher = "Racom Communications",

number = "1",

}

TY - JOUR

T1 - Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers

AU - GUO, Guoqing

AU - CHEUNG, Sau Lan

AU - Leung, Wing-Fai

PY - 2012/3

Y1 - 2012/3

M3 - RGC 22 - Publication in policy or professional journal

SN - 1943-3735

VL - 4

SP - 43

EP - 60

JO - International Journal of Integrated Marketing Communications

JF - International Journal of Integrated Marketing Communications

IS - 1

ER -