Critical Heritage Studies as a Lens to Understand Short Video Sharing of Intangible Cultural Heritage on Douyin

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationCHI '24: Proceedings of the CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery (ACM)
ISBN (electronic)979-8-4007-0330-0
Publication statusPublished - May 2024

Conference

Title2024 ACM CHI Conference on Human Factors in Computing Systems (CHI 2024)
LocationHybrid
PlaceUnited States
CityHonolulu
Period11 - 16 May 2024

Abstract

Intangible Cultural Heritage (ICH) faces numerous threats that can lead to its destruction. While the emergence of short video platforms provides opportunities for fostering innovation and communication among ICH practitioners and viewers, it is still understudied how different stakeholders present, explain, and manage ICH via short videos. To address this, we conduct a mixed-method study of ICH-related videos on Douyin, a popular short video platform in China with an extensive user base and wealth of ICH content. By adopting the Critical Heritage Studies (CHS) framework, we propose a taxonomy of frames that construct the landscape of ICH short videos and then investigate the interactions among different groups regarding power, identity, and knowledge. Additionally, we analyze viewer responses to different frames and groups based on audience metrics (e.g., # of likes and comments) and comments. Our research reveals that government-affiliated and indigenous groups dominate the promotion and presentation of ICH on Douyin. Contrary to previous literature, viewer responses show a preference for videos from external ICH groups and ordinary individuals, suggesting a tendency to counter authority and exclusivity associated with ICH. Moreover, it highlights a lack of sustainable debates and negotiations among different groups involved in ICH discourse. Situated within CHS, we provide design implications for ICH safeguarding and sustainability through short videos and online media. © 2024 Copyright held by the owner/author(s). Publication rights licensed to ACM.

Research Area(s)

  • Intangible cultural heritage, critical theory, online video platforms

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Critical Heritage Studies as a Lens to Understand Short Video Sharing of Intangible Cultural Heritage on Douyin. / Wang, Huanchen; Zhao, Minzhu; Hu, Wanyang et al.
CHI '24: Proceedings of the CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM), 2024. 613.

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review