TY - JOUR
T1 - Creating a Competitive Identity
T2 - Public Diplomacy in the London Olympics and Media Portrayal
AU - Zhou, Shuhua
AU - Shen, Bin
AU - Zhang, Cui
AU - Zhong, Xin
N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
PY - 2013
Y1 - 2013
N2 - Sports events such as the Olympics are ideal venues for a country to exercise public diplomacy and to promote a competitive identity. Along this line of theorizing, the present study examined how Britain planned and presented the opening ceremony of the London Olympics and how the media in Britain, the United States, and China portrayed the show, specifically focusing on the salience of media coverage, valence of particular attitudes expressed, and differences in themes coverage. A content analysis was conducted on 221 news stories sampled from major media outlets in these countries. Results showed only a few themes with unique Britishness were prominently and positively covered, whereas others without distinctive British characteristics were less mentioned. Implications for public diplomacy are discussed. © 2013 Copyright Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.
AB - Sports events such as the Olympics are ideal venues for a country to exercise public diplomacy and to promote a competitive identity. Along this line of theorizing, the present study examined how Britain planned and presented the opening ceremony of the London Olympics and how the media in Britain, the United States, and China portrayed the show, specifically focusing on the salience of media coverage, valence of particular attitudes expressed, and differences in themes coverage. A content analysis was conducted on 221 news stories sampled from major media outlets in these countries. Results showed only a few themes with unique Britishness were prominently and positively covered, whereas others without distinctive British characteristics were less mentioned. Implications for public diplomacy are discussed. © 2013 Copyright Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.
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U2 - 10.1080/15205436.2013.814795
DO - 10.1080/15205436.2013.814795
M3 - RGC 21 - Publication in refereed journal
SN - 1520-5436
VL - 16
SP - 869
EP - 887
JO - Mass Communication and Society
JF - Mass Communication and Society
IS - 6
ER -