Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment

Junmin Xu; Alvin Chung Man Leung; Wei Thoo Yue

Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Corporate social responsibility (CSR) strategies are widely initiated to bolster brand images and firm performance. However, previous research shows incoherent results between CSR investment and corporate performance. We posit that the inconsistency may be due to the missing component of IT, which serves as an important moderating factor to help firms develop better infrastructures to realize their CSR objectives. Drawing from the strategic alignment model, we theorize that the alignment between CSR initiatives and IT investment is important. Strategic fit between IT and CSR initiatives can improve firm performance whereas misfit may lead to inferior performance. We plan to test our theorizing with firm-level panel data of the S&P 500 companies. We hope that we can enrich the literature on business values of CSR by identifying IT as a significant contingency. We also hope to provide extensive insights into the IT-business strategic alignment theoretically and practically.

Original language	English
Title of host publication	PACIS 2020 Proceedings
Subtitle of host publication	Pacifc Asia Conference on Information Systems (PACIS)
Publisher	Association for Information Systems
Number of pages	8
Publication status	Published - Jun 2020
Event	24th Pacific Asia Conference on Information Systems (PACIS 2020) - Virtual conference, Dubai, United Arab Emirates Duration: 20 Jun 2020 → 24 Jun 2020 https://www.pacis2020.org/

Publication series

Name	Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS

Conference

Conference	24th Pacific Asia Conference on Information Systems (PACIS 2020)
Abbreviated title	PACIS 2020
Place	United Arab Emirates
City	Dubai
Period	20/06/20 → 24/06/20
Internet address	https://www.pacis2020.org/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Research Keywords

Corporate social responsibility (CSR), IT investment, strategic alignment, firm performance

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Xu, J., Leung, A. C. M., & Yue, W. T. (2020). Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment. In PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) (Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS). Association for Information Systems. https://aisel.aisnet.org/pacis2020/81/

Xu, Junmin ; Leung, Alvin Chung Man ; Yue, Wei Thoo. / Corporate Social Responsibility and Firm Value : the Moderating Effect of IT Investment. PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) . Association for Information Systems, 2020. (Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS).

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title = "Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment",

abstract = "Corporate social responsibility (CSR) strategies are widely initiated to bolster brand images and firm performance. However, previous research shows incoherent results between CSR investment and corporate performance. We posit that the inconsistency may be due to the missing component of IT, which serves as an important moderating factor to help firms develop better infrastructures to realize their CSR objectives. Drawing from the strategic alignment model, we theorize that the alignment between CSR initiatives and IT investment is important. Strategic fit between IT and CSR initiatives can improve firm performance whereas misfit may lead to inferior performance. We plan to test our theorizing with firm-level panel data of the S\&P 500 companies. We hope that we can enrich the literature on business values of CSR by identifying IT as a significant contingency. We also hope to provide extensive insights into the IT-business strategic alignment theoretically and practically.",

keywords = "Corporate social responsibility (CSR), IT investment, strategic alignment, firm performance",

author = "Junmin Xu and Leung, \{Alvin Chung Man\} and Yue, \{Wei Thoo\}",

year = "2020",

month = jun,

language = "English",

series = "Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS",

publisher = "Association for Information Systems",

booktitle = "PACIS 2020 Proceedings",

address = "United States",

note = "24th Pacific Asia Conference on Information Systems (PACIS 2020), PACIS 2020 ; Conference date: 20-06-2020 Through 24-06-2020",

url = "https://www.pacis2020.org/",

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Xu, J , Leung, ACM & Yue, WT 2020, Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment. in PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) . Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS, Association for Information Systems, 24th Pacific Asia Conference on Information Systems (PACIS 2020), Dubai, United Arab Emirates, 20/06/20. <https://aisel.aisnet.org/pacis2020/81/>

Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment. / Xu, Junmin ; Leung, Alvin Chung Man ; Yue, Wei Thoo.
PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) . Association for Information Systems, 2020. (Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Corporate Social Responsibility and Firm Value

T2 - 24th Pacific Asia Conference on Information Systems (PACIS 2020)

AU - Xu, Junmin

AU - Leung, Alvin Chung Man

AU - Yue, Wei Thoo

PY - 2020/6

Y1 - 2020/6

N2 - Corporate social responsibility (CSR) strategies are widely initiated to bolster brand images and firm performance. However, previous research shows incoherent results between CSR investment and corporate performance. We posit that the inconsistency may be due to the missing component of IT, which serves as an important moderating factor to help firms develop better infrastructures to realize their CSR objectives. Drawing from the strategic alignment model, we theorize that the alignment between CSR initiatives and IT investment is important. Strategic fit between IT and CSR initiatives can improve firm performance whereas misfit may lead to inferior performance. We plan to test our theorizing with firm-level panel data of the S&P 500 companies. We hope that we can enrich the literature on business values of CSR by identifying IT as a significant contingency. We also hope to provide extensive insights into the IT-business strategic alignment theoretically and practically.

AB - Corporate social responsibility (CSR) strategies are widely initiated to bolster brand images and firm performance. However, previous research shows incoherent results between CSR investment and corporate performance. We posit that the inconsistency may be due to the missing component of IT, which serves as an important moderating factor to help firms develop better infrastructures to realize their CSR objectives. Drawing from the strategic alignment model, we theorize that the alignment between CSR initiatives and IT investment is important. Strategic fit between IT and CSR initiatives can improve firm performance whereas misfit may lead to inferior performance. We plan to test our theorizing with firm-level panel data of the S&P 500 companies. We hope that we can enrich the literature on business values of CSR by identifying IT as a significant contingency. We also hope to provide extensive insights into the IT-business strategic alignment theoretically and practically.

KW - Corporate social responsibility (CSR), IT investment, strategic alignment, firm performance

UR - https://www.scopus.com/pages/publications/85089129837

UR - https://www.scopus.com/pages/publications/85089129837#tab=impact

M3 - RGC 32 - Refereed conference paper (with host publication)

T3 - Proceedings of the ... Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS

BT - PACIS 2020 Proceedings

PB - Association for Information Systems

Y2 - 20 June 2020 through 24 June 2020

ER -

Corporate Social Responsibility and Firm Value: the Moderating Effect of IT Investment

Abstract

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UN SDGs

Research Keywords

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