Corporate Heritage Management : An Empirical Study of Time-Honored Firm’s Brand and Performance

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Author(s)

  • Yanni YAN
  • Tingting XIE
  • Hua ZHANG

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 3 Sept 2020

Conference

Title34th Annual British Academy of Management Conference (BAM 2020)
LocationUniversity of Manchester (Online)
PlaceUnited Kingdom
CityManchester
Period2 - 4 September 2020

Abstract

This study discusses how the multidimensional functions of corporate heritage reinforce a firm’s brand equity and performance. Data from 208 heritage firms inform on how managers’ inheritance mechanisms operate on heritage culture, entrepreneurship, and proprietary knowledge. This study establishes managerial precision over the quantifiable factors of differentiated corporate heritage that can be used to empirically study branding effects. We use inheritance mechanism to a new disciplinary context and our results suggest that proprietary knowledge and heritage culture, accrued across generations, help build robust brand equity. Firm inheritance-based entrepreneurship positively influences performance in state-owned firms. In privately-owned firms, entrepreneurship significantly increases brand equity, but exercises little effect on performance in present day businesses

Research Area(s)

  • Corporate Heritage, Management, Chinese Time-Honored Firm, Inheritance Mechanism

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Corporate Heritage Management: An Empirical Study of Time-Honored Firm’s Brand and Performance. / YAN, Yanni; XIE, Tingting; ZHANG, Hua.
2020. Paper presented at 34th Annual British Academy of Management Conference (BAM 2020), Manchester, United Kingdom.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review