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Coopetition strategy in the hong ong industry

  • Leung Chan*
  • , Kwai Sang CHIN
  • , Ping Kit LAM
  • *Corresponding author for this work

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

    Abstract

    Coopetition is a revolutionary mindset, which combines competition and cooperation. It is based on the principles of the game theory and the belief that "You can't do it alone". It is a reflection of interdependence between competing organizations. It is generally agreed that most organizations are competing in a red ocean. Kim and Mauborgne, suggested another strategy called "Blue Ocean Strategy" which aims to escape from bloody competition and develop a new market by value innovation. Coopetition is one of the blue ocean strategies, which help to create uncontested market space and make competition irrelevant. This paper aims to explore the current situation of coopetition in Hong Kong. In this paper a survey was conducted to investigate the current practices and the critical success factors of coopetition in Hong Kong.

    Original languageEnglish
    Title of host publicationIMECS 2007: International Multiconference of Engineers and Computer Scientists, Vols I and II
    PublisherINT ASSOC ENGINEERS-IAENG
    Pages2223-2228
    ISBN (Print)978-988-98671-4-0
    Publication statusPublished - 2007
    EventInternational Multiconference of Engineers and Computer Scientists - Kowloon
    Duration: 21 Mar 200723 Mar 2007

    Publication series

    NameLecture Notes in Engineering and Computer Science
    PublisherINT ASSOC ENGINEERS-IAENG

    Conference

    ConferenceInternational Multiconference of Engineers and Computer Scientists
    CityKowloon
    Period21/03/0723/03/07

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure

    Research Keywords

    • coopetition
    • cooperation
    • competition
    • competitor
    • MANUFACTURING STRATEGY
    • TRUST
    • MODEL

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