Abstract
Coopetition is a revolutionary mindset, which combines competition and cooperation. It is based on the principles of the game theory and the belief that "You can't do it alone". It is a reflection of interdependence between competing organizations. It is generally agreed that most organizations are competing in a red ocean. Kim and Mauborgne, suggested another strategy called "Blue Ocean Strategy" which aims to escape from bloody competition and develop a new market by value innovation. Coopetition is one of the blue ocean strategies, which help to create uncontested market space and make competition irrelevant. This paper aims to explore the current situation of coopetition in Hong Kong. In this paper a survey was conducted to investigate the current practices and the critical success factors of coopetition in Hong Kong.
| Original language | English |
|---|---|
| Title of host publication | IMECS 2007: International Multiconference of Engineers and Computer Scientists, Vols I and II |
| Publisher | INT ASSOC ENGINEERS-IAENG |
| Pages | 2223-2228 |
| ISBN (Print) | 978-988-98671-4-0 |
| Publication status | Published - 2007 |
| Event | International Multiconference of Engineers and Computer Scientists - Kowloon Duration: 21 Mar 2007 → 23 Mar 2007 |
Publication series
| Name | Lecture Notes in Engineering and Computer Science |
|---|---|
| Publisher | INT ASSOC ENGINEERS-IAENG |
Conference
| Conference | International Multiconference of Engineers and Computer Scientists |
|---|---|
| City | Kowloon |
| Period | 21/03/07 → 23/03/07 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Research Keywords
- coopetition
- cooperation
- competition
- competitor
- MANUFACTURING STRATEGY
- TRUST
- MODEL
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