Controversy is marketing : Mining sentiments in social media

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 43rd Annual Hawaii International Conference on System Sciences
PublisherIEEE
ISBN (Electronic)978-1-4244-5510-2
ISBN (Print)978-1-4244-5509-6
Publication statusPublished - Jan 2010

Publication series

Name
ISSN (Print)1530-1605

Conference

Title2010 43rd Hawaii International Conference on System Sciences (HICSS 2010)
PlaceUnited States
CityKoloa, Kauai
Period5 - 8 January 2010

Abstract

We propose a set of novel quantitative measures for controversy derived from statistical properties of textual social media. We empirically establish strong positive correlations between social media controversy and sales performance across multiple datasets. The power of the newly proposed measures is further illustrated in a linear regression model for predicting product sales.

Citation Format(s)

Controversy is marketing: Mining sentiments in social media. / Zhang, Zhu; Li, Xin.
Proceedings of the 43rd Annual Hawaii International Conference on System Sciences. IEEE, 2010. 5428406.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review