Controversial Product Advertising in China: Perceptions of Three Generational Cohorts

Kim-Shyan Fam, David Waller, F.S. Ong, Zhi Lin YANG

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Original language	English
Pages (from-to)	461 - 469
Journal	Journal of Consumer Behaviour
Volume	7
Issue number	6
DOIs	https://doi.org/10.1002/cb.264
Publication status	Published - 2008

Access Output

@article{05cc4bd6cbad422f94ae47b0268829b9,

title = "Controversial Product Advertising in China: Perceptions of Three Generational Cohorts",

author = "Kim-Shyan Fam and David Waller and F.S. Ong and YANG, {Zhi Lin}",

year = "2008",

doi = "10.1002/cb.264",

language = "English",

volume = "7",

pages = "461 -- 469",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "6",

}

TY - JOUR

T1 - Controversial Product Advertising in China

T2 - Perceptions of Three Generational Cohorts

AU - Fam, Kim-Shyan

AU - Waller, David

AU - Ong, F.S.

AU - YANG, Zhi Lin

PY - 2008

Y1 - 2008

U2 - 10.1002/cb.264

DO - 10.1002/cb.264

M3 - RGC 21 - Publication in refereed journal

SN - 1472-0817

VL - 7

SP - 461

EP - 469

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

ER -