Controversial Product Advertising in China : Perceptions of Three Generational Cohorts

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Overview

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Author(s)

Kim-Shyan Fam
David Waller
F.S. Ong
Zhi Lin YANG

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Pages (from-to)	461 - 469
Journal / Publication	Journal of Consumer Behaviour
Volume	7
Issue number	6
Publication status	Published - 2008

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(05cc4bd6-cbad-422f-94ae-47b0268829b9).html

Citation Format(s)

[ RIS ] [ BibTeX ]

Controversial Product Advertising in China : Perceptions of Three Generational Cohorts. / Fam, Kim-Shyan; Waller, David; Ong, F.S. et al.

In: Journal of Consumer Behaviour, Vol. 7, No. 6, 2008, p. 461 - 469.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Fam, K-S, Waller, D, Ong, FS & YANG, ZL 2008, 'Controversial Product Advertising in China: Perceptions of Three Generational Cohorts', Journal of Consumer Behaviour, vol. 7, no. 6, pp. 461 - 469.

Fam, K-S., Waller, D., Ong, F. S., & YANG, Z. L. (2008). Controversial Product Advertising in China: Perceptions of Three Generational Cohorts. Journal of Consumer Behaviour, 7(6), 461 - 469.

Fam K-S, Waller D, Ong FS, YANG ZL. Controversial Product Advertising in China: Perceptions of Three Generational Cohorts. Journal of Consumer Behaviour. 2008;7(6):461 - 469.

Fam, Kim-Shyan ; Waller, David ; Ong, F.S. et al. / Controversial Product Advertising in China : Perceptions of Three Generational Cohorts. In: Journal of Consumer Behaviour. 2008 ; Vol. 7, No. 6. pp. 461 - 469.