Contingent effects of managerial guanxi on new product development success
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 2522-2528 |
| Journal / Publication | Journal of Business Research |
| Volume | 66 |
| Issue number | 12 |
| Publication status | Published - Dec 2013 |
Link(s)
Abstract
A survey of new product development (NPD) managers finds both a linear, positive relationship between managerial guanxi and new product speed to market and an inverted U-shaped relationship between managerial guanxi and new product innovativeness. In addition, both transaction-specific investments (TSIs) and relationship commitment have a positive moderating impact on the relationship between managerial guanxi and new product speed to market. However, TSIs increase the damaging effect of managerial guanxi on new product innovativeness, whereas relationship commitment reduces such an effect. The results from this study can help business practitioners use guanxi to improve NPD performance under different contexts of inter-firm relationships. © 2013 Elsevier Inc.
Research Area(s)
- Guanxi, New product innovativeness, New product speed to market, Relationship commitment, Transaction-specific investments
Citation Format(s)
Contingent effects of managerial guanxi on new product development success. / Cui, Nan; Wen, Na; Xu, Lan et al.
In: Journal of Business Research, Vol. 66, No. 12, 12.2013, p. 2522-2528.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
