Contextual preferences and network-based knowledge sharing in China

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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Abstract

Based on theories about guanxi (relationships) and the communication context in China, we investigate the moderating effects of individual preference for communication context on network-based knowledge sharing (NBKS) behaviour, its determinants and outcomes. Drawing on survey data from employees at multiple hotel properties in the same chain, we explore how elements of guanxi drive knowledge sharing (KS) behaviour and thus enhance KS outcomes. Our data confirm that a preference for a high-context style of communication significantly moderates the effect that NBKS has on KS outcomes. However, we also find that the preference for a high-context style of communication has a direct and negative impact on KS outcomes. We explain these seemingly contradictory findings and examine their implications for both research and practice.
Original languageEnglish
Title of host publication20th Americas Conference on Information Systems, AMCIS 2014
PublisherAssociation for Information Systems
Publication statusPublished - 2014
Event20th Americas Conference on Information Systems (AMCIS 2014) - Savannah, United States
Duration: 7 Aug 20149 Aug 2014

Conference

Conference20th Americas Conference on Information Systems (AMCIS 2014)
Country/TerritoryUnited States
CitySavannah
Period7/08/149/08/14

Research Keywords

  • Communication context
  • Guanxi elements
  • Knowledge sharing outcomes
  • Network-based knowledge sharing

Publisher's Copyright Statement

  • COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © The Author(s).

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