Contextual influences on marketing and consumerism: an East Asian perspective

Wenkai Zhou
, Zhilin Yang^*
, Michael R. Hyman

^*Corresponding author for this work

Department of Marketing

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

13 Citations (Scopus)

1 results

Finished
GRF: Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations
YANG, Z. (Principal Investigator / Project Coordinator), CAI, A. S. (Co-Investigator) & WANG, X. (Co-Investigator)
1/01/19 → 21/06/23
Project: Research