Abstract
Ad revenues have become a major income source for online platforms and ad-sponsored content services allow online users to access abundant information at a practically little cost. However, the rising incidence of ad-blocking a new type of low-cost software which is allowing online users to remove online ads, has started to challenge this online business model. However, content providers and advertisement agencies are complaining about this technology and describe it as a “highway robber”. In this study, we investigated the impact of AdBlock on the firm's profits and examined how it damages them. We also analyzed the effect of content restriction strategy, one of the most popular responses of content providers. We demonstrate that although content restriction strategy can help to cover some of the losses, the firm should not take it as a perfect solution to avoiding the negative impacts of AdBlock.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017) |
| Publisher | Association for Information Systems |
| Publication status | Published - Jul 2017 |
| Event | 21st Pacific Asia Conference on Information Systems (PACIS 2017): Societal Transformation Through IS/IT - Langkawi, Malaysia Duration: 16 Jul 2017 → 20 Jul 2017 https://aisel.aisnet.org/pacis2017/ |
Publication series
| Name | Proceedings of the Pacific Asia Conference on Information Systems, PACIS |
|---|
Conference
| Conference | 21st Pacific Asia Conference on Information Systems (PACIS 2017) |
|---|---|
| Abbreviated title | PACIS2017 |
| Place | Malaysia |
| City | Langkawi |
| Period | 16/07/17 → 20/07/17 |
| Internet address |
Research Keywords
- AdBlock
- Content Restrictions
- Online Advertising
- Online Subscription
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