Content marketing: marriage of journalism with marketing and advocacy rings alarm bells

Yuan ZENG

doi:10.1080/01296612.2017.1533275

Content marketing: marriage of journalism with marketing and advocacy rings alarm bells

Yuan ZENG^*

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	44-48
Journal	Media Asia
Volume	45
Issue number	1-2
DOIs	https://doi.org/10.1080/01296612.2017.1533275
Publication status	Published - 2018
Externally published	Yes

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@article{ace580ac9b46462d8643615599a9a7cb,

title = "Content marketing: marriage of journalism with marketing and advocacy rings alarm bells",

author = "Yuan ZENG",

year = "2018",

doi = "10.1080/01296612.2017.1533275",

language = "English",

volume = "45",

pages = "44--48",

journal = "Media Asia",

issn = "0129-6612",

publisher = "Taylor \& Francis",

number = "1-2",

}

TY - JOUR

T1 - Content marketing

T2 - marriage of journalism with marketing and advocacy rings alarm bells

AU - ZENG, Yuan

PY - 2018

Y1 - 2018

UR - https://www.scopus.com/pages/publications/85111707055

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85111707055&origin=recordpage

U2 - 10.1080/01296612.2017.1533275

DO - 10.1080/01296612.2017.1533275

M3 - RGC 21 - Publication in refereed journal

SN - 0129-6612

VL - 45

SP - 44

EP - 48

JO - Media Asia

JF - Media Asia

IS - 1-2

ER -

Content marketing: marriage of journalism with marketing and advocacy rings alarm bells

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