Abstract
This study combined observation and content analysis to examine professional Internet Protocol television (IPTV) content in terms of sensationalism, localism, and interactivity. Observational results found these videos were sensational, localized, and somewhat interactive. Content analysis showed that IPTV was different from traditional TV content in that it used more sensational sex and celebrity stories, used more tabloid packaging, and appealed more to emotions through vivid storytelling techniques, in both entertainment and news content. In addition, localism was reflected in the selection of geographically and culturally proximate stories. The ‘local hook’ was more important in news than in entertainment. This case utilized some interactive features and social media for redistributing and for promoting selected content, but it still lacked two-way user interactivity. Implications are discussed. © 2014, © 2014 AMIC/SCI-NTU.
| Original language | English |
|---|---|
| Pages (from-to) | 549-566 |
| Journal | Asian Journal of Communication |
| Volume | 24 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2 Nov 2014 |
| Externally published | Yes |
Bibliographical note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].Research Keywords
- content characteristics
- interactivity
- internet videos
- IPTV
- localism
- sensationalism
- web TV