Content analysis of the World Wide Web opportunities and challenges

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

183 Scopus Citations
View graph of relations

Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)272-292
Journal / PublicationSocial Science Computer Review
Volume18
Issue number3
Publication statusPublished - Sep 2000
Externally publishedYes

Abstract

This article examines methodological issues for content analytic research of the World Wide Web. The outline of content analysis as a systematic and quantitative scientific method for measuring the content of messages have existed for centuries. Nevertheless, its development and diffusion have been primarily spurred by the rise of mass media, newspapers in the 19th century and electronic media in the 20th century. The growth of the Internet promises to induce a similar expansion of its use and refinement of its techniques. The World Wide Web is characterized by its ubiquity, global reach, interactivity, decentralized, hyperlinked structure, and multimedia format. All of these characteristics present researchers with opportunities and challenges at each step of a content analysis: sampling, unitization, development of content categories, coding, and analysis. Based on a review of recent content analytic research, this article analyzes these issues and suggests methodological improvements for future research.

Research Area(s)

  • Computer-mediated communications, Content analysis, Internet, Methodology, Sampling, Unitization, World Wide Web

Citation Format(s)

Content analysis of the World Wide Web opportunities and challenges. / Weare, Christopher; Lin, Wan-Ying.

In: Social Science Computer Review, Vol. 18, No. 3, 09.2000, p. 272-292.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review