Abstract
"Advertisers have spent a fortune perfecting the art of selling us products that we don't need, by appealing to our insecurities. For women these can be many, since this culture often encourages us to be dissatisfied with our bodies from an early age. The fashion industry requires us to buy what it sells." Caryn Franklin (1999. 1). "Most of the time most adult individuals do not perceive themselves to be in the market for the product being advertised. Even when they are, commercials very often miss-hit or overshoot their target. Commercials regularly miscommunicate because the actual audiences they address are quite different from the hypothesized or targeted audience "(Keane, 1991 86-87)
"I'm looking for clothes that suit me to a T.
I can't find them no matter where I go.
Form, material, and color that can express all of my inner life
Outfits that affirm that I'm alive here now
Elude me though I combine all the images I know
Even my parents can't find clothes for me in Japan today."
(Banana Yoshimoto, 1999- 2
"I'm looking for clothes that suit me to a T.
I can't find them no matter where I go.
Form, material, and color that can express all of my inner life
Outfits that affirm that I'm alive here now
Elude me though I combine all the images I know
Even my parents can't find clothes for me in Japan today."
(Banana Yoshimoto, 1999- 2
| Original language | English |
|---|---|
| Pages (from-to) | 115-141 |
| Journal | Perspectives |
| Volume | 12 |
| Issue number | 1 |
| Publication status | Published - 2000 |
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