Abstract
There is a tremendous growth of online group-buying (OGB) in recent years. Under the intensive market competition, customer's revisit behavior is essential for OGB websites to survive. Drawing upon the shopping value perspective, this paper identifies the unique features of OGB and investigates the impacts of these features on customer shopping value and revisit behaviors. A theoretical model was developed and tested by 258 valid responses collected through an online survey. The results show that both the hedonic value and utilitarian value are salient in OGB context and the identified OGB features significantly influence the shopping value. Further, the effects of shopping value vary among different visit channels.
| Original language | English |
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| Title of host publication | Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings |
| Publisher | Pacific Asia Conference on Information Systems |
| Publication status | Published - Jul 2015 |
| Event | 19th Pacific Asia Conference on Information Systems (PACIS 2015) - Sands Expo and Convention Center, Marina Bay Sands, Singapore Duration: 5 Jul 2015 → 9 Jul 2015 http://aisel.aisnet.org/pacis2015/index.3.html http://pacis2015.comp.nus.edu.sg/ http://www.pacis-net.org/proceeding.php?paperyear=2015 http://pacis2015.comp.nus.edu.sg/pages/programschedule.pdf |
Conference
| Conference | 19th Pacific Asia Conference on Information Systems (PACIS 2015) |
|---|---|
| Abbreviated title | PACIS 2015 |
| Place | Singapore |
| City | Marina Bay Sands |
| Period | 5/07/15 → 9/07/15 |
| Internet address |
Research Keywords
- Hedonic value
- Online group-buying
- Revisit intention
- Utilitarian value
- Visit channels