Consumer's revisit behavior in online group buying : A shopping value perspective

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

2 Scopus Citations
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Author(s)

  • Tong Che
  • Xiabing Zheng
  • Zeyu Peng
  • Kai Hin Lim
  • Zhongsheng Hua

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2015 - Proceedings
PublisherPacific Asia Conference on Information Systems
Publication statusPublished - Jul 2015

Conference

Title19th Pacific Asia Conference on Information Systems (PACIS 2015)
LocationSands Expo and Convention Center
PlaceSingapore
CityMarina Bay Sands
Period5 - 9 July 2015

Abstract

There is a tremendous growth of online group-buying (OGB) in recent years. Under the intensive market competition, customer's revisit behavior is essential for OGB websites to survive. Drawing upon the shopping value perspective, this paper identifies the unique features of OGB and investigates the impacts of these features on customer shopping value and revisit behaviors. A theoretical model was developed and tested by 258 valid responses collected through an online survey. The results show that both the hedonic value and utilitarian value are salient in OGB context and the identified OGB features significantly influence the shopping value. Further, the effects of shopping value vary among different visit channels.

Research Area(s)

  • Hedonic value, Online group-buying, Revisit intention, Utilitarian value, Visit channels

Citation Format(s)

Consumer's revisit behavior in online group buying : A shopping value perspective. / Che, Tong; Zheng, Xiabing; Peng, Zeyu; Lim, Kai Hin; Hua, Zhongsheng.

Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings. Pacific Asia Conference on Information Systems, 2015.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review