Consumer responses to sexual magazine covers on a men's magazine
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 127-144 |
| Journal / Publication | Journal of Promotion Management |
| Volume | 13 |
| Issue number | 1/2 |
| Publication status | Published - 2007 |
| Externally published | Yes |
Link(s)
Abstract
Competing men's magazines often use sexually attractive cover models to enhance circulation. This investigation tested the efficacy of sexual cover models on consumer outcome variables including magazine interest and purchase intention, as well as on psychological variables such as sexual arousal and social comparison. Overall, magazine interest-value and purchase intention were significantly higher in the sexual condition, as were sexual arousal and tendency for upward social comparison. Discussions on sexual information processing and implications for management and future research are offered. © 2007 by The Haworth Press, Inc. All rights reserved.
Research Area(s)
- Advertising, Arousal, Consumer response, Information processing theory, Magazine, Persuasion, Purchase intention, Sex
Bibliographic Note
This has also been published in: Reichert, T., & Zhou, S. (2007). Consumer responses to sexual magazine covers on a men's magazine. In T. Reichert (Ed.), Investigating the Use of Sex in Media Promotion and Advertising (pp. 127-144). Haworth Press. https://doi.org/10.4324/9780203824115-9
Citation Format(s)
Consumer responses to sexual magazine covers on a men's magazine. / Reichert, Tom; Zhou, Shuhua.
In: Journal of Promotion Management, Vol. 13, No. 1/2, 2007, p. 127-144.
In: Journal of Promotion Management, Vol. 13, No. 1/2, 2007, p. 127-144.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
